![]() ![]() One thing is clear in the data: people talk about gyms a lot in the new year. It's the largest growing fitness chain in America with its low prices, ubiquitous locations, and newbie-friendly "Judgment Free Zone" attitude. Planet Fitness ( $PLNT) operates a massive 1,600 clubs throughout the United States, Canada, Puerto Rico, Dominican Republic, Panama, and Mexico. ![]() It acquired 171 clubs from Bally Total Fitness in 2011, 33 from Lifestyle Family Fitness of Florida, and several small chains on the east coast.Ģ4 Hour Fitness ( $PRIVATE:24HOURFITNESS), also headquartered in California, is the world's largest fitness chain in terms of membership numbers with 4 million members. LA Fitness ( $PRIVATE:LAFITNESS) has more than 700 clubs across the United States and Canada. In our case, it measures how many people actually showed up at the business location in question. By looking at overall "were here" count and then solving for the change in "were here" counts per day, we can reveal which days saw the highest spikes day over day to see if any time of the year is more active than others. It's a way to measure relative foot traffic. Measuring "were here"įacebook "were here" measures the cumulative score of check-ins, selfies, and status updates from business locations. In our case here, it could include people saying "I just joined Planet Fitness" or "heading to LA Fitness to get swole". It's a good measure of a company's presence over time on Facebook and how many people are engaging with the brand. It measures how many times users have posted something about a user or brand, as long as that user or brand has an account or page on Facebook. Measuring "talking about"įacebook measures how much people "talk about" a brand or business. What does change, however, is how much people talk about going to the gym on Facebook. That is, while your gym may seem more crowded this time of year, it turns out that "were here" data for America's top gym chains doesn't really change all that much this time of year. Gym memberships skyrocket this time of year, as do the throngs of people trying to get to any available elliptical machine.īut Facebook "talking about" and "were here" data reveal that people do a lot more talking about going to the gym than. One of the most common New Year resolutions is the desire to finally get in shape. "Self control is a muscle that you can build up over time," Baumeister told CBS News.It's the new year, and people are starting fresh with new goals. It also helps you to establish the behavior as a new habit. Keeping track of your progress is helpful because then you can measure yourself against yourself instead of others. ![]() ![]() "You can reward yourself when you lose the 10 pounds, but you need to keep exercising." Instead, he said, you need to make a permanent change in your lifestyle." Think of exercise not as a temporary intervention, but as a permanent change to make yourself fitter or stronger," he told CBS News. Roy Baumeister, a psychology professor at Florida State University whose research focuses on self-control, said people sometimes fail in the long run because once they reach their goal they don't maintain their efforts. Training for a marathon is an excellent example and should be applied to most other behavior change efforts."ĭr. "Start slowly, be successful and move on. "Setting incremental steps for change is critical," Marciano told CBS News. Marciano advised to let go of "black or white" or "all or nothing" thinking. "The more education you get, the better your plan, the more clear your goals, and more likely you are to succeed," he said.Īnother reason people give up on their goals so quickly is that they set unrealistic expectations and may be frustrated with a lack of early results. He also said it's important to take learning in stride. "Admit you need help," he told CBS News." People who say, 'I can do it on my own - I know what to do,' are more likely to fail than those who say, 'I need support.' " He noticed that people get embarrassed if they don't know how to use a machine and stop coming to the gym. Paul Marciano, a behavioral psychologist and author of "Carrots and Sticks Don't Work," has been teaching group fitness for the past 15 years. So we rounded up some advice from fitness experts and psychologists on how to stay motivated and meet your goals:ĭr. Being conscious of those common stumbling blocks can help you formulate strategies to overcome them. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |